We pivot brands into
the women’s sports era.

Our collective gives brands access to the women's sports economy and the communities shaping its culture.

Leagues and federations build sports.
Athletes inspire them.
Fans create the cultures around them.

Pivot transforms this cultural momentum into brand strategy.

“Brands know they should be doing more for women's sport but don't know where to start.”

— Marketing Week

We help organizations understand, navigate and meaningfully engage with this rapidly evolving landscape.

Pivot operates at the heart of the ecosystem, alongside professional leagues, federations, teams and athletes shaping the future of sports.

Our work is focused on three key forces in the space:

The business of women’s sports

Athletes and
women in sports

Culture and
fan communities

Creating value

Through its network and expertise, Pivot helps brands integrate women’s sports into their strategy and activate their investments in meaningful ways.

  • We help brands understand the business of women’s sports, identify opportunities and define credible, creative and distinctive ways to show up.

  • We develop narratives and design collaborations that connect with the cultures of women’s sports, drawing on our network at the heart of the ecosystem: federations, leagues, teams, and athletes.

  • We design events, activations and initiatives that mobilize communities and bring brands closer to the cultures of women’s sports.

  • We help organizations strengthen their credibility and express their values through authentic commitments to women’s sports and their communities.

COLLABORATE WITH US

Our team

  • Katia Aubin

    FOUNDER

  • Lisa Cecchini

    CO-FOUNDER,
    EDITORIAL AND CONTENT STRATEGIST

  • Karell Emard

    STRATEGIC PARTNER
    PARTNERSHIPS AND INFLUENCE

  • Ashley Achille

    MANAGER, SOCIAL MEDIA

Get in touch

info@collectivepivot.co